Hi! It’s Monday, April 8, 2024 The Rundown JPMorgan announced that it will allow marketers to target their users with deals and discounts based on prior spending history. Marketers in the new program, called Chase Media Solutions, will pay the bank when customers purchase items. According to the WSJ, this “new unit is born out of the company’s 2022 acquisition of card-linked marketing platform Figg.” The program should serve to help marketers more effectively target potential customers and should serve to help Chase cardholders by surfacing personalized offers and earning cash back with the brands they already shop at or are just discovering.
Fintech Update, 4/1 - 4/7
Fintech Update, 4/1 - 4/7
Fintech Update, 4/1 - 4/7
Hi! It’s Monday, April 8, 2024 The Rundown JPMorgan announced that it will allow marketers to target their users with deals and discounts based on prior spending history. Marketers in the new program, called Chase Media Solutions, will pay the bank when customers purchase items. According to the WSJ, this “new unit is born out of the company’s 2022 acquisition of card-linked marketing platform Figg.” The program should serve to help marketers more effectively target potential customers and should serve to help Chase cardholders by surfacing personalized offers and earning cash back with the brands they already shop at or are just discovering.